Redesigned a furniture showroom website to better reflect the brand’s character while keeping the experience easy to use. Reworked the structure and navigation, and built the visual direction around large product photography, expressive typography and an unconventional grid.
Role
UX/UI Designer
Main Issues with the Previous Website
The website didn’t reflect the brand’s character and made it harder to focus on the products
The previous website felt outdated and overloaded, making it difficult for users to quickly find the information they needed. The redesign focused on creating a clearer structure, strengthening the brand’s visual identity and bringing the products to the forefront.
01
The structure was difficult to navigate
Solution
Rework the navigation and page structure so users can find the information they need faster
02
Products got lost in the interface
Solution
Use larger imagery and restructure the layout to make the furniture the main visual focus
03
The website didn’t reflect the brand’s character
Solution
Create a more modern and expressive visual language while keeping the interface clean and easy to use
Homepage as a Brand Showcase
Expressive visuals introduce the showroom and immediately focus attention on the products
Brought together key categories, new collections and links to the main sections on the homepage. Large imagery and expressive typography convey the showroom’s character, while the structure helps users move quickly to browsing furniture.
Product Focus
Large images bring the furniture to the forefront and make the details easier to explore
Clear Navigation
Key categories and sections are accessible from the homepage, helping users find the right direction faster
Catalog and Product Page
An unconventional layout highlights the products without getting in the way of selection
Made the catalog more expressive through large furniture imagery and an unconventional grid while keeping the structure clear and the selection flow familiar. On the product page, brought together photos and specifications so users can explore the item before contacting the showroom.
Catalog
Large images and an unconventional grid reinforce the brand’s character, while the structure helps users navigate the product range
Product Page
Photos and specifications are brought together on one page, making everything needed to explore the item immediately available
Showroom Services
All additional showroom services are available on one page
Brought the showroom’s services together in a dedicated section so users can quickly understand what additional options are available. Organized the information by category and maintained the website’s overall visual style.
Clear Structure
Services are grouped by category, making the right information easy to find
Consistent Style
The page continues the website’s visual language and feels like part of the same interface
Showroom News and Events
The section highlights new projects, events and updates
Designed the news page in the same visual style as the rest of the website. Cards make it easy to scan publications, understand what each story is about and open the content that interests the user.
Quick Overview
Each card makes the topic clear at a glance and helps users decide whether to open the story
Consistent Visual Style
The section follows the overall website style and supports the brand’s character
News in the Brand’s Visual Style
Even content pages maintain KIOSK’s visual character
Designed the individual news page in the same visual style as the rest of the website. Large imagery, typography and an open composition help preserve the brand’s character and make the content visually expressive.
Visuals at the Center
Large images become the main focus of the page and help bring the story to life
Consistent Style
Typography and composition continue the visual language of the website’s main pages
Design Outcome
The website became more expressive, easier to understand and better at showcasing the products
Reworked the website structure and visual language, made the products the main focus and simplified navigation. Designed the key pages, validated solutions with users, and prepared responsive layouts and a UI Kit.
Clearer Structure
Navigation and key sections became more logical, making the right information easier to find
More Expressive Visual Style
Large imagery, typography and composition better communicate KIOSK’s character and bring the furniture to the forefront
Ready to Scale
Prepared responsive layouts and a UI Kit to maintain a consistent approach across different screen sizes